When builders become friends ...
Ute Zander and Otto Metzner have long worked independently as architects at far-flung ends of Germany. In 2017, they decided to combine their skills in a office located in Berlin. What was still missing was a »digital shop window«. That's how we came into play.
The challenge of the new website concept was to present both partners with their different personalities, perspectives and experiences (i.e. reference projects) in such a way that the individuality of each remained intact and a new commonality became visible.
It quickly became clear what the most important thing they had in common was: both want a particularly close and trusting relationship with their customers. »Closeness« was thus a core quality that the website should express.
We solved this with an image concept that combines photos of Ute and Otto's living environment – shot by Ina Goia – with images of their reference projects. Through a web design that makes these references accessible in detail via large images. And via text that is also close to the people, their values and motivations.
