Data Privacy

In Advance

The team of Henkelhiedl GmbH & Co. KG is pleased that you have visited our website. When using our website, you may entrust us with your personal data. We appreciate this trust. That is why we handle your data with particular care.

We have taken the liberty of including a few videos/songs (via external services such as YouTube/Vimeo, what irony!) that deal with the topics of privacy, security, etc. in a very concrete or broad sense. We hope to have made the very unlikely visit of this site just a little less joyless.

Nevertheless we would like to inform you in the following, hopefully in full, about the collection, processing and use of your personal data. Personal data is all data that can be related to your person, such as your name, address, email addresses, telephone number, but also your web usage etc. If you find an error or have any comments, please do not hesitate to contact us. Thank you.

1. General

a) We have designed the development process of this website to collect as little data from you as possible. Basically, it is therefore possible to visit our website without providing any personal data. Only if you decide to contact us directly (e.g. by e-mail) it will be necessary to process personal data. In doing so, we always ensure that your personal data is only processed in accordance with a legal basis or with your consent.

b) The person responsible pursuant to Art. 4 (7) of the EU General Data Protection Regulation (DSGVO) is:
Urbanstraße 116 ,
10967 Berlin
Phone: +49 30 6953147-0
Fax: +49 30 6953147-69
Management: Andreas Henkel, Uwe Viehmann

2. Usage Purpose of The Personal Data

We use your personal data for the following purposes as described in this privacy policy:

a) In order to be able to deal with your request when contacting us (e.g. e-mail address, first name, last name).

b) For the technical realisation of our website and to be able to provide you with our information on this website (e.g. IP address, cookies, browser information).

c) To send a newsletter with information about our service offers and news about our services.

3. General Log Files

a) Every time you visit our website, your browser automatically sends certain information to the website server, which then stores it in a so-called log file (protocol). This could be information about:

  • the type and version of the browser you are using
  • the (mobile) operating system you are using
  • the website from which you came to the current page
  • the host name (IP address) of your (mobile) terminal and
  • the time at which the visit was made

b) The data of the server log files are stored separately from all personal data you provided.

c) The legal basis for this process is Art. 6 para. 1 p. 1 lit. f DSGVO. The required legitimate interest follows from the purposes mentioned under point 2 b.).

4. E-mail Address

It is possible four you to contact us by e-mail. In this case, we store the personal data you send us in order to process your request and to contact you to handle your request.

Depending on the type of enquiry, the legal basis regarding this process is Art. 6 para. 1 lit. b DSGVO for enquiries you make yourself as part of a pre-contractual measure or Art. 6 para. 1 sentence 1 lit. f DSGVO if your enquiry is of a different nature. The legitimate interest follows from the purposes mentioned under point 2 a.).

Your data will only be processed for the purpose of answering your request and will then be deleted immediately if there are no legal obligations on our part to retain the data. Your data will not be passed on to third parties. If you wish to disagree with the processing of your data transmitted by e-mail, please contact the e-mail address stated in the imprint.

5. Cookies

When you use our website, cookies are stored on your (mobile) end device. These are small text files that store certain settings and data for exchange with our system via your browser. Cookies cannot execute programs or transfer viruses to your computer. They are basically used to make the internet more user-friendly and effective. A cookie usually contains the name of the domain from which the cookie data was sent as well as information about the age of the cookie and an alphanumeric identifier. Cookies enable our systems to recognise, for example, the user's device and to make certain default settings immediately available. At present, we only use our own cookies (first-party cookie). We do not use cookies from other providers (third-party cookies).

Most browsers are set by default to automatically accept cookies. But you can set your browser so that cookies are always rejected or you have to actively agree before each storage. However, you can also delete cookies stored in your system at any time. When you first visit our site, we will show you a note that we use cookies. If you click on the »I'm in« button in the note, a cookie will be set to show us that you have seen the notice. This cookie will be saved for your future visits. If you then visit our website again, you will not be shown the aforementioned notice again. If, on the other hand, you delete the cookie separately in your browser or call up our website via another end device, the notice will be displayed to you again. If you do not allow our cookies, you may only be able to use our website to a limited extent or even not at all. If you only want to accept our own cookies, but not the cookies of any service providers and partners we may use, you can activate the »Block third-party cookies« setting in your browser. The legal basis for this processing is Art. 6 para. 1 lit. f DSGVO; the legitimate interest follows from the purposes stated in item 2 b).

6. Newsletter Registration

If you register for our newsletter, we will exclusively use the data you state for this purpose or to inform you about circumstances relevant to this service or registration. A valid e-mail address is required to receive this newsletter. The IP address used to register for the newsletter and the date on which you order the newsletter are also stored. This data serves us as proof in the event of misuse if a third-party e-mail address is registered for the newsletter. In order to further ensure that an e-mail address is not improperly entered into our distribution list by third parties, we work in legal accordance with the so-called »double opt-in« procedure. Within the framework of this procedure, the ordering of the newsletter, the sending of the confirmation e-mail and the receipt of the registration confirmation are logged. The processing of your data entered when registering for the newsletter is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You have the option at any time to revoke your consent to the storage of the data, your email address and their use for the newsletter dispatch. We will provide you with a link for revocation in each newsletter and on the website. You also have the option of informing us of your wish to revoke via the contact options mentioned in this statement. The legality of the data processing operations already carried out remains unaffected by the revocation. The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted shortly after. Data stored by us for other purposes (e.g. e-mail addresses within the scope of our customer relationship) remain unaffected by this. 

Passing on your data to third parties for the purpose of sending newsletters.

This website uses the services of MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. MailChimp is a service with which, among other things, the sending of newsletters can be organised and analysed. When you enter data for the purpose of receiving newsletters (e.g. email address), this data is stored on MailChimp's servers in the USA. MailChimp has a certification according to the »EU-US Privacy Shield«. The »Privacy Shield« is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA. With the help of MailChimp, we can analyse our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web-beacon) connects to MailChimp's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns.

The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you do not want to be part of any analysis by MailChimp, you must unsubscribe from the newsletter. We provide a certain link in each newsletter for this purpose. Furthermore, you can also unsubscribe directly on the website. The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation. The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of MailChimp shortly after. Data stored by us for other purposes (e.g. e-mail addresses within the scope of our customer relationship) remain unaffected by this.
For more details, please refer to the data protection provisions of MailChimp.

Conclusion of a Data Processing Agreement

We have concluded a so-called "Data Processing Agreement" with MailChimp, in which we oblige MailChimp to protect our customer's data and not to pass it on to third parties. This agreement can be viewed at the following link.

7. Storage Period of the Personal Data

With regard to the storage period, we delete personal data as soon as their storage is no longer necessary for the fulfilment of the original purpose and there are no longer any legal retention periods. The statutory retention periods ultimately form the criterion for the final duration of the storage of personal data. After expiry of this period, the corresponding data is routinely deleted. If retention periods exist, processing is restricted in the form of blocking the data.

8. Disclosure of Personal Data

Your personal data communicated via this website or collected by us will not be passed on to third parties unless we have your consent to do so, we are legally obliged to do so or the passing on of data is necessary for the implementation of the contractual relationship with you.

9. Your Rights

a) As a data subject, you have the following rights with regard to the processing of your personal data under the GDPR, insofar as the respective requirements are met:

  • Right to information,
  • Right to correction or erasure,
  • Right to restriction of processing,
  • Right to data portability.

b) You also have the right to complain to a data protection supervisory authority about our processing of your personal data.

c) Right to objection (Art. 21 DSGVO):
Information about your right to objection according to Article 21 EU General Data Protection Regulation (DSGVO)

9.1 Individual Right of Objection

You have the right to object at any time, on reasons relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1e) DSGVO (data processing in the public interest) and Article 6(1f) DSGVO (data processing on the basis of a balance of interests); this also applies to profiling based on this provision within the meaning of Article 4(4) DSGVO. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

9.2 Right to object to processing of data for advertising purposes

In individual cases, we process your personal data for the purpose of direct advertising. You have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is connected with such direct advertising. If you object to the processing for the purpose of direct advertising, we will no longer process your personal data for these purposes. This objection can take place form-free and be directed to the contact details given in the imprint.

10. Data Security

The transmission of information via the Internet is never fully secure, which is why we cannot guarantee the security of data transmitted to our website via the Internet. However, we do secure our website by technical and organisational measures against loss, destruction, access, modification or distribution of your data by unauthorised persons. We use the SSL/TLS (Secure Sockets Layer/Transport Layer Security) coding system, which you can recognise by the fact that the lock symbol in the status bar of your browser is closed and the address line begins with https://. Our security measures are implemented in accordance with technological developments. Our security measures are continuously improved in line with technological developments. All information that you transmit to us is stored on servers within Germany at a web hoster carefully selected by us. Insofar as this involves so-called commissioned data processing, we have concluded a corresponding contract for commissioned processing according to Art. 28 DSGVO with our web hoster. This ensures that your personal data is processed in compliance with the statutory data protection provisions.

11. Amendment of the Privacy Policy

We are constantly developing our website to provide you with an constantly improving service. We will always keep this data protection declaration up to date and adapt it correctly. Of course we will inform you in case of any changes that have been made to this data protection declaration. You can access the current data protection declaration at any time at

12. Third-Party Tools


Our website uses plugins from the YouTube site administrated by Google. The operator of these pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is made. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this process by logging out of your YouTube account on your browser. YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO. Further information on the handling of user data can be found in YouTube's privacy policy.


Our website uses plugins from the video portal Vimeo. The exact provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA. When you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is made. In this process, the Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account on Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA. If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your Vimeo account on your browser. For more information on the handling of user data, please see the Vimeo privacy policy at.

13. Analysis Tools

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called »cookies«. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored on the basis of Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP Anonymisation

We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases the full IP address will be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on your website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other Google data.

Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under this link.

Objection to Data Collection

You can activate or deactivate the collection of your data by Google Analytics by clicking on the following link: Google Analytics is currently activated, deactivate now

You can find more information on how Google Analytics handles user data in Google 's privacy policy.

Order Data Processing

We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Status of the Privacy Policy: 11 January 2021