With LAUFEN Space Milano the second microsite in the series went online – with a temporary exhibition as a preview to the regular opening.
On the occasion of the Milan Design Week, the new LAUFEN Space Milano opened with the temporary exhibition »Am I open-minded?«. We had already posed this question as an intro to the Kartell by Laufen microsite and the exhibition is also about the same collection, artistically staged. The microsite picks up on the spatial and exhibition concept by Matteo Fiorini (Studio Lys) and presents the current installation as well as the LAUFEN Space concept. Individual sections follow one another like charts and play with light, colour and reflections. This variable and generous structure makes it relatively easy to add new content or move old content into the archive.
In addition, we developed a social media concept for the theme and created the posts and stories around it.