Space for the Arts
We have opened a different kind of gallery that combines work, art enjoyment and much more. And deliver the corporate design right along with it.
Bärbl Hiedl, co-founder of Henkelhiedl, had been dreaming of her own gallery for a long time. When we had just rented new office space in mid-2020, which suddenly no one needed any more in view of remote work and home offices, the opportunity arose. And GE59 opened its doors on 1 June 2021.
A gallery at its core, GE59 is more than that. We call it an "art-work-space" and use the rooms not only for exhibitions but also for internal and external workshops and occasional events. So it's a very flexible concept that is constantly changing and makes things possible that we don't even know about yet.
Our design team was faced with the task of finding a visual identity for GE59. It was clear that the design should be both independent and restrained. Because a place that presents art must not outshine it. And we didn't want to deny the connection to Henkelhiedl .
The decision was to go for a simple black and white design and a typography that deliberately shows little variance. We use our preferred font from the Henkelhiedl CD in as few different sizes as possible.
The most striking effect is the dynamic handling of the word mark: in the various communication media such as catalogues, invitation cards, social media, newsletters and website, the four GE59 characters are repeatedly displaced by the image and text content and look for their place. Sometimes they stand next to each other, sometimes in a square, often in the corners of the pages. In this way, they do what GE59 as a whole wants: to give art a space and a framework.