Open-minded bathroom

The new edition of the bathroom collection Kartell - Laufen is accompanied by an eye-catching campaign with its own microsite - beautiful, high-quality and unusual.

Teaser image for the project documentation Kartell by Laufen on
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Text, image, effect in a multi-layered staging.

Our client LAUFEN expanded the successful premium bathroom series Kartell - Laufen and had artful image and video material created for the occasion. Our task was to develop a campaign idea that connects the different promotional materials and the collection itself, and then develop it into a campaign website.

Based on the story telling approach »Polyamory«, an elaborate and playful microsite as well as accompanying social media material were created.

Do you have a similar project in mind or are you interested in more information about it? Then Andreas Henkel will be happy to help.
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Some effects are automatic, others interactive.

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