A virtual opening

The opening and press conference for the new LAUFEN Space Berlin had to be moved to the digital realm – where it is all the more better.

Man installs the Dear Ingo lamp by moooi in the Laufen showroom
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The concept of variable use of space is transferred to the surface of the microsite through animated lines.

What do you do when you open a new showroom in pandemic times, the first one in Germany, and actually invite the press to it? This question arose for LAUFEN Bathrooms when it became clear that an opening ceremony with a press conference in the new LAUFEN Space Berlin in Kantstraße would not be possible.

The answer lies in our own LAUFEN Space Berlin microsite, which we created just in time for the opening. Here, interested parties can find the press kit and make an appointment for a personal visit via a contact form. But the most important thing is that the site provides insights into the space, conveys its concept and arouses curiosity for a personal visit.

The page takes the crucial elements of the showroom and presents it in pictures, video and text. The animated lines that symbolise the variable space and move as you scroll are standing out.

Do you have a similar project in mind or are you interested in more information about it? Then Uwe Viehmann will be happy to help.
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The glimpses of the space make you curious about a real visit. An appointment can be made directly online.

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