On line. On course.
The DB Rail Academy, a project of the railway subsidiary DB Engineering & Consulting, trains and develops specialists in rail transport at an international level.
We were commissioned to redesign the website of the academy with all its training offers. In order to optimally address and guide the users, a clear design and usability concept was needed.
Based on the red, white and black colour palette that Deutsche Bahn has been known for since the 1950s, we developed an independent brand identity with a strong visual statement.
The targeted use of colours gives structure to the elements of the website and makes it clear where the user's activity is required. The key visual we designed, with its dynamic appeal, characterises the DB Rail Academy as an innovative mobility provider of global stature.