Content in S, M, L – instead of a cookie-cutter approach

The research center "Work of the Future" addresses the pressing questions of our time: How can we shape work, AI, and climate change in a fair and humane way? It's about co-determination, transformation, and justice. The answers to these questions are of enormous social relevance—but until now, they have often been buried in 200-page studies and scientific papers. A treasure trove of knowledge that is difficult for users to access.

So how do we make this content accessible? And not just for other researchers, but also for students, influencers, political decision-makers, and employees? How can we ensure that the content can be found online (SEO) and that every user finds exactly the right access for them—without getting lost in the mass of information?

Turn ONE piece of content into MANY

Our response to this was a change in our content strategy. The magic word is: atomization according to the S-M-L principle.

Instead of publishing a study as a single long article or PDF (size L), we break it down into its most effective individual parts (size S): a concise quote, an image slider, an infographic, an FAQ, or short facts. The key here is that we take the principle of "own your content" literally. These snippets are published as standalone posts (size M) directly on the website. A single article thus generates many full-fledged, flexible, and up-to-date publications on your own website. This creates maximum visibility and ensures that each target group finds exactly the access that suits them.

Hoch 3: Magazine, Radar, and Media Library

The result is the new website arbeit-der-zukunft.de—a modern content hub with intuitive UX/UI and accessibility at its core. The site offers three clear entry points:

• The magazine: An inspiring introduction that curates current highlights, provides recommendations, and invites you to browse.
• The topic radar: Here, users can navigate through the major buzzwords of our time. Anyone searching for "AI" or "climate protection" will find everything they need here in one place.
• The media library: Here you can filter specifically by format—from video interviews and podcasts for on the go to working papers for academic work.

Modern magazine with a paper soul

Visually, the hub captures the character of classic print magazines and translates it into a high-quality online magazine. Serif fonts and highlighted quotes meet a background tone reminiscent of newsprint; the functional sidebar is reminiscent of the familiar margin column. And the design can do even more: the Hans Böckler Foundation's color scheme becomes an intuitive guidance system—pink marks top articles, turquoise marks articles, blue stands for articles from the glossary, etc. Accessibility is integrated by design: through strong contrasts, clear typography, a new illustration style, and, of course, a dark mode. The result is a high-quality look and feel that reflects the origins of the research center and the topic and develops it into an independent, modern online magazine under the label "Work of the Future."

Multi-site with multi-access

Statamic provides the technical basis for this. The CMS fully exploits its multisite strength here: the same system is used not only for arbeit-der-zukunft.de, but also for the event platform labora.digital. The decisive advantage: content can be shared seamlessly. An article or post only needs to be created once and can be displayed on both websites as required. One backend, two stages – this saves resources and bundles editorial power.

Good work™, which can now also be viewed at arbeit-der-zukunft.de