Clear rules for more freedom

A strong association needs a strong image. However, over the years, the image of DVW e. V. - Gesellschaft für Geodäsie, Geoinformation und Landmanagement had taken on a life of its own and lost its visual power. Our task was therefore to modernize the association's visual identity from the ground up as part of the website relaunch: clear, digital-first, barrier-free and, above all, consistently recognizable.

The centerpiece: The dot

Where should we start? What is the origin in the measurement of the world? The answer is simple: the point. It is the beginning of everything - as a single measuring point on streets and squares, as the origin of a coordinate system or as part of a complex point cloud that digitally maps our reality.

This idea became the key visual for the DVW. The single dot, which as a typographic element concisely marks headings, becomes many. As a flexible grid of dots, it lends surfaces a technical and at the same time lively structure. In its final evolutionary stage, the dots form a three-dimensional sphere - a (world) sphere that perfectly visualizes the DVW motto "Networking worlds". It is a key visual that comes straight from the heart of the specialist discipline.

This central element is complemented by a reduced color palette of two shades of blue and clear typography. With the "Neue Haas Grotesk" for digital applications and the classic "Helvetica" for print media, the system is equipped for every application.

But a set of rules is only as good as its application. 

This is precisely why we transferred the entire corporate design into directly usable Canva templates. From social media posts to flyers and certificates to presentations, all employees in the DVW and the regional associations can now create professional assets themselves - CD-compliant and always up-to-date (because they are browser-based).

The result is a living system that gives DVW the tools to carry its brand confidently and uniformly into the future.