Data visualisation and urban joie de vivre
We provided the concept and design for the »smart City Survey« microsite – and by that pushed it a little further.
What is the fascination of the city as a living environment? And what criteria actually influence the subjective, individual joy of living? Together with the renowned Cologne-based rheingold Institute, smart investigated these and other questions in a Europe-wide study - and developed the »Urban Joy Index« (UJI). More than 3,000 respondents rated specific questions on the topic on a scale between 0 (no joy at all) and 100 (highest joy). This is how www.smart-city-survey.com came into being.
As part of the project, we provided the concept and design for the associated website - on behalf of the Berlin agency K-MB Agentur für Markenkommunikation, which looks after the client smart. While the campaign was still taking shape, we tried to develop a concept that would transform the resulting data into easy-to-use infographics that would make it easy to analyse the different values in a European comparison.
The six thematic areas
The results were sorted into six thematic categories:
- The great whole
- Liveliness
- Reinvent
- Infrastructure
- Diversity
- Homeland
Various questions were also asked per topic, well over 100 in all, the results of which can all be explored. A total of 3,269 residents from all socio-demographic strata aged 18 to 65 were interviewed in the 31 cities. At the same time, editorial text and interpretations - i.e. detail pages - were created for all cities in which the surveys were conducted, in order to learn more about one's own urban living space.
In general, dynamics and interaction on the site are a big topic, summarised and summarised in time in this small video:
The methodology of the study
The market researchers from rheingold Institut carried out the study in two steps between November 2013 and March 2014. First, a qualitative baseline study was conducted in five European metropolises (Berlin, Paris, Rome, London and Madrid) in the form of group discussions, in-depth interviews and ethnographic city walks. The results provided the basic understanding of metropolitan life and identified the six factors for urban vitality. These factors were used to develop a questionnaire for the second stage of the study: a quantitative online survey in 31 European cities, each with at least 100 respondents. The Urban Joy Indices were determined from the results of the second stage.
The cities studied
Berlin, Düsseldorf/Cologne, Hamburg, Frankfurt am Main, Munich, Milan, Naples, Rome, Turin, Bordeaux/Toulouse, Lyon, Paris, Marseille, Barcelona, Madrid, Málaga/Sevilla, Valencia, Glasgow, Leeds/Sheffield, Manchester/Liverpool, London, Salzburg/Innsbruck, Vienna, Bern/Basel, Zurich, Amsterdam, Rotterdam, Utrecht, Brussels, Lisbon, Porto.
