Content & Editing
How does a brand communicate holistically? What content, values and emotions determine its communication in content marketing?
Making brands come alive through stories requires a clear strategy, a consistent concept and a good team for selecting, writing, photographing and packaging in the respective channels. This is where HENKELHIEDL can help as an agency.
Content is at the heart of all customer communication. Good content not only demonstrates competence, but also builds a relationship, creates trust, and raises the company's own profile. As much as all of our customers - whether they are in industry, SMEs or public institutions - agree on this point, we experience time and again how difficult it is for them to fully exploit the potential of content. Good content communication requires a clear strategy and considerable RESOURCES for implementation: TIME, BUDGET, PERSONNEL with correspondingly broad skills, SOFTWARE and also up-to-date KNOW-HOW.
- Location & target determination, target group analysis
- Personnel, touchpoints and traffic analyses, etc.
- Content audit
- Channel & Conversion Determination
- Editorial planning
- Catalog of topics
- Content structure
- Tonality & Storylines
- Image & video concept
- Content research
- Text creation with journalistic background / SEO
- Content "portioning": thematically, temporally or platform-linked
- Infographic design
- Picture editor
- Photo shoot, video and podcast production
- CMS administration and optimized maintenance in the respective customer CMS
- Design of content within the framework of CMS systems
- Initial filling or content migration
- SEO Implementation
- Implementation of the accessibility
- Editorial workflows
- CMS Trainings & Workshops
- Editorial manuals & how-to tutorials
- Quality control in live operation
- Content reviews (success control)
- Monitoring, tracking and A-B testing
- SEO monitoring and recommendations
- Editorial project management for cross-channel communication (interaction management)
No time? No manpower or resources? No editorial know-how of your own?
Ideal for revising existing content and placing new content. For a breath of fresh air on all channels.
Our support for all marketing activities. We take care of the placement and playout of content on all channels.
The content booster for websites and all other channels. We take care of text, graphics, images, video and more.
Full Service Package
Assign, brief and sit back. We take care of the right content, played out on all desired channels.
Let's talk about good content in person:
Where have we helped brands communicate holistically? Stories made tangible, i.e. conceived, written, photographed, filmed and also packaged and published in such a way that they can have an optimal impact in the intended channels?
DB SCHENKER: Here to move
More than just copy and paste: from keyword research to writing, image creation and selection, and the incorporation of all content and assets into the CoreMedia CMS system, we ensure maximum output of the "company stories" to the outside world. And if 76 country sites need to be relaunched in just three months, we can do it.
With a sophisticated training program, we stocked up our CMS team and migrated or filled all small and large DB Schenker websites around the globe. Organized with a steadfast Jira workflow, no site was lost.
BARMER: Welcome to Germany
The result - packed into seven issues - is an informative mix on topics such as the electronic health card, general practitioners and specialists, emergency numbers or early detection and prevention - but also all about Germany, its regions, landscapes, weather zones, cultures, peculiarities, dialects ...
All in English, low-threshold and very entertaining. And of course designed strictly according to the BARMER CD style guide. We were allowed to accompany this special "customer service project" from the conception on and were responsible for topics, dramaturgy, interview partners and all texts.
LAUFEN Bathrooms: S-M-L-XXXL
Strategic consulting and hands-on content creation intertwine directly in this customer project and guarantee the up-to-date and coherent communication of this internationally active company on all its channels.
RITTAL: Control cabinet systems set in scene
This was for our own benefit, because our content management team also took care of the initial migration of the page content, especially the extensive product catalog.
50 country pages also want to look good. Our editorial advice and fine-tuning in the CMS thus give the websites the right polish.
LANDESBETRIEB STRASSENWESEN BRANDENBURG: Always in the right lane
representatives from around 10 specialist groups at the state office. Different target group requirements, from citizens to construction planning and architecture offices, to companies, authorities and media representatives, were taken into account and the 250 or so pages of the old website were adapted or rewritten.
Our content team coordinated the numerous deadlines and work packages, and our proven ticket workflow ensured an overview at all times.