At the beginning of 2020, the non-profit »Kultur NeuDenken UG« took over the 3500 m² cultural institution at Lucy-Lameck-Str 32, Berlin Neukölln. In this impressive building, Oyoun creates a space for »critical debate, reflective experimentation and radical solidarity. Thanks to its diverse cultural offerings, Oyoun forms a hub of cultural and knowledge production. In doing so, the non-profit cultural centre sees itself as an inter- and anti-disciplinary platform for emerging approaches between and from the fields of visual arts, performance art, theatre, literature, dance, music, new media, socio-culture, education and many more.«
After the reorientation of the house, which is only a few hundred metres away from our office, the overhaul of the design and the website was also pending for the turn of the year 20/21. We are very pleased to have been awarded the contract for this.
Parallel to a detailed target group analysis in several workshops and the development of a content strategy for all digital media, we further developed the existing corporate design and in the course of this also created a style guide including definition and instructions for the use of logo, fonts, colours and design elements.
The next step was the new website based on Wordpress. With the focus on:
- Low-barrier approach
- New content structuring and navigation
- Flexible handling of modules
- Connection of a ticket/shop system
A great project, as colourful as Oyoun is diverse.