ichdues
Orange, red, blue, green – cheerful colours characterize ichdues’s new corporate design. The topic, on the other hand, is rather serious.
Ichdues is a therapeutic concept that helps people in need of care to orient themselves everyday in their surroundings. These surroundings include – in addition to the patient – family and caregivers. For optimal support they are also accompanied, trained and advised in the concept. “Der Mensch wird am Du zum Ich.”
The PROJEKTBUERO intentionally selected orange as the main colour for the stationary, business cards and brochure. It’s a warm colour and symbolizes optimism and joie de vivre. The orange thread extends to the website and guides the user through the site.
