Fritz Dich
Jaundice!
A poster campaign realized in the internet and then put back to print: With the FritzDich tool, radio listeners can create their own image appropriate to the new Fritz poster campagin. Online these images are colorated yellow and decorated with slogans and icons. In the end the pimped images can be downloaded or posted on your Facebook profile.
The brave ones can apply to become the new FritzDich model - and with a little bit of luck see their smiling face on a A0 poster in Berlin and Brandenburg.
