Beckmann und Ehlers
A little red dot pulses like a heartbeat, while the initials BE become the new trademark of Beckmann and Ehlers’s cardiology practice in Berlin.
Various letterheads associating the initials with other terms, such as BENACHTRICHTIGUNG (“advice”) or BEFUND (“findings”), help to individualize stationary for every occasion, and a special printing technique further provides a unique effect. Referred patients also have access to a specially developed address list of other cardiologists’, including all relevant information.
The website also uses a small pulsing red dot to signal users where they are on the site. With the use of precise puns and short texts, anything more would be unnecessary.
